

In the prestigious hills of Brentwood (90049), the narrative of Los Angeles luxury is shifting. For years, the market was dominated by the “spec-mansion” era—homes characterized by generic volume and flashy finishes. However, we are now witnessing a move toward curated, site-specific architecture.

A standout transaction that closed in late 2025 serves as a prime example of this evolution: the $22 million sale of the custom-built Oakmont Estate. Formerly owned by the creator of “Call of Duty,” this ~12,000 sq. ft. residence is a definitive signal that the top of the market has moved on from the “white box” era.
Best for: Luxury buyers and sellers planning transactions in Brentwood within 0–12 months.
Decision takeaway: The market is placing a premium on “sanctuary” style homes with authentic materials over generic “white box” square footage.
Key considerations:
- Privacy First: Site-specific designs that shield residents are outperforming standard layouts.
- Scarcity Value: Regulatory unicorns, like permitted wood-burning fireplaces, drive value.
- Material Honesty: Buyers prefer grounded textures (timber, stone) over synthetic finishes.
- Next Smart Step: Buyers should prioritize architectural pedigree; sellers should highlight lifestyle flow and material quality.
The Death of the “White Box”

For the last decade, developers focused on the “Spec Mansion”—stark, gallery-like structures designed to impress with sheer volume. Today, the premium has shifted to the “Organic Retreat.”
Buyers are rejecting the notion that bigger is always better. As illustrated above, the market now favors structural integrity and a grounding effect. The goal is no longer a showroom vibe, but a sanctuary vibe that connects to the natural environment rather than imposing upon it.
Anatomy of Value: The H-Shaped Footprint
One of the most critical aspects of this shift is how architecture dictates lifestyle. The Oakmont Estate utilizes an H-shaped footprint, a design choice that adds significant value compared to the typical “box” build.

This layout is engineered specifically to:
- Seclusion: It creates private courtyards and protects residents from neighboring sightlines—critical for high-profile individuals in Brentwood.
- Light: It captures the unique light quality of the Santa Monica Mountains from multiple angles.
- Air: It allows for cross-ventilation, reducing reliance on artificial climate control.
English-Inspired Organic Modernism
The aesthetic driving this market shift is rooted in tradition but executed with modern precision. It is about material honesty.

Unlike many new builds that rely on synthetic modern finishes, this style utilizes authentic timber and stone. As seen in the details of the Oakmont Estate, the texture grounds the structure to the land, providing a “soul” that feels like a permanent retreat.
The New Unicorn: Regulatory Scarcity
While high-tech infrastructure is expected, the true value drivers in today’s Brentwood market are amenities that are legally difficult to replicate.

The Oakmont Estate features a legally permitted wood-burning fireplace. In Los Angeles, strict air quality regulations prohibit new wood-burning installations. An existing, permitted hearth is a “grandfathered” amenity. This regulatory scarcity adds a layer of warmth that gas alternatives lack and serves as a rare luxury status symbol.
Tactile Luxury & Intuitive Flow
Luxury is moving from what you see to what you feel. The market demands homes where the materials feel permanent and hand-finished.

A specific detail driving this trend is the use of meticulously installed heated timber flooring. This provides a tactile comfort that goes beyond visual appeal, contributing to the home’s intuitive flow.
Applying the “Oakmont Standard”
What does this mean for your real estate goals in 90049? Whether you are buying or selling, the lesson is that nuance sells.

- Advice for Buyers: Look for “good bones” and thoughtful orientation. Prioritize light and privacy over square footage. Seek the “sanctuary” vibe.
- Advice for Sellers: Highlight artisanal details and the “lifestyle experience” over listing statistics. Emphasize material quality to compete in this maturing market.
Market Maturity

The demand for curated, “soulful” architecture is outpacing the demand for generic speculation builds. Whether searching for a sanctuary in the hills or listing a unique property, success lies in understanding these architectural nuances.

Melissa Menard REALTOR® | Compass
Brentwood & Surrounding Areas Los Angeles
📞 310.729.9726 | DRE# 01858710
📧 melissa@melissamenardhomes.com
🌐 www.MelissaMenardHomes.com
Disclaimer: This post is for informational purposes only and is not intended as a solicitation. Properties mentioned may be subject to prior sale or withdrawal. All data, including price and square footage, is reported from public sources or the provided context and is deemed reliable but not guaranteed.
Frequently Asked Questions
1. What is “organic modern” architecture in Brentwood? Organic modern architecture blends clean, contemporary lines with natural materials like wood, stone, and glass. In Brentwood, this style often features open floor plans that integrate indoor and outdoor living, prioritizing a connection to nature and the surrounding landscape over stark minimalism.
2. Why are wood-burning fireplaces rare in Los Angeles homes? New construction and major renovations in Los Angeles are generally prohibited from including new wood-burning installations due to strict air quality regulations. A legally permitted, existing wood-burning fireplace is considered a “grandfathered” amenity, making it a rare and coveted feature due to this regulatory scarcity.
3. Is an H-shaped floor plan better for privacy? Yes, an H-shaped floor plan is excellent for privacy, which is critical for high-profile individuals. By creating distinct wings separated by courtyards, this layout naturally shields outdoor living spaces from neighbors and sightlines. It also allows for better separation between public entertaining areas and private bedroom suites within the home.
4. How does a custom “architectural” home compare to a spec home in value? Custom architectural homes often hold their value well because of their scarcity and build quality. While “spec mansions” are often characterized by stark finishes and sheer volume for a showroom vibe, custom organic retreats focus on structural integrity, material honesty, and a grounding effect that buyers are currently prioritizing.
5. What should I look for when buying a luxury home in Brentwood? Beyond bedroom count, focus on “good bones,” thoughtful orientation, and material quality. Look for homes that maximize natural light without sacrificing seclusion. In the current market, properties with unique architectural character or “sanctuary” vibes are highly desirable compared to generic builds.
6. I am considering selling my luxury Brentwood home; what should I highlight? To compete in this maturing market, emphasize artisanal details and the “lifestyle experience” over basic listing statistics. Highlight material quality, such as authentic timber and stone, and focus on the home’s intuitive flow and tactile luxury.
